What is the Repeat Purchase Rate?
Measure how many customers purchased more than once.
This Calcwise tool is built around the question a user is actually trying to answer. The main result explains the outcome in plain language, while the supporting figures show how the answer was produced.
How to use this calculator
- Replace every example value with your own numbers.
- Read the What this means guide directly under each input.
- Check the main answer and the supporting breakdown.
- Enable Pro mode to compare an alternate repeat scenario without losing your main inputs.
Inputs used
- Repeat customers — Customers who made another purchase in the period. Example: 300
- Total customers — Unique customers in the same measurement group. Example: 1000
Repeat Purchase Rate formula
The formula is shown so the result is not a black box. Where the result is an estimate, the assumptions are stated explicitly.
Worked example
The calculator opens with a usable example: Repeat customers = 300, Total customers = 1000. The live answer above shows what those sample inputs mean. Replace them with your own values to get your result.
Important assumptions and limitations
Estimate only. Use your own values and check important decisions against the relevant provider, contract or official rule.
Results should be treated as a planning aid. Real prices, platform rules, contracts, taxes, institutional policies, technical performance and other conditions can differ from a simplified calculator model.
Pro mode: compare another scenario
Pro mode changes the most decision-relevant driver while keeping the rest of your inputs fixed. This makes it easier to answer questions such as “what if this cost is higher?”, “what if I have less time?” or “what if performance changes?” without rebuilding the whole calculation.
Frequently asked questions
What does the Repeat Purchase Rate calculate?
Measure how many customers purchased more than once.
What formula does the Repeat Purchase Rate use?
Repeat purchase rate = repeat customers ÷ total customers × 100.
What should I enter in the Repeat Purchase Rate?
Use the examples shown under each field as a guide, then replace every sample value with the numbers from your own situation.
Is the Repeat Purchase Rate result exact?
Estimate only. Use your own values and check important decisions against the relevant provider, contract or official rule.